Wednesday, September 14, 2011

Missoni for Target Collection Crashes Site

Who would have thought the famous Italian luxury design house Missoni known for its knitwear and zig-zag pattern would cause such a frenzy for Target.  Target collaborated with Missoni to create a collection made up of 400 items slated to run from Sept 13 - Oct 22. However on Tuesday's grand launch of the collection items completely sold out or nearly sold out at its 1,762 stores.

It was reported that the frenzy for Missoni mirrored Black Friday with Fashionista's lining up outside hours before the stores opening. When door's opened shoppers rushed to get a cart and threw every Missoni item they could find in it. Stores were left with much of nothing within a hour and on top of that crashed on Tuesday.

Clearly Target was not prepared for the Fashionista's who had been gearing up for this day after reading about it in Fashion Magazines. If you are still dying to have a piece of this collection you can always hit up Ebay. Will it be over priced? Yes.... But not nearly what you would pay if you bought it full price at the Missoni store.

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